The Workshop
Relevant by Design
A practical sales workflow upgrade - applied to your real accounts.
Not a seminar. Not a prompt library. A live work session where your team applies the framework to real opportunities.
Session 1 Outcomes
- ✓ Turn product and service knowledge into customer-relevant value.
- ✓ Prepare for meetings with sharper company, competitor and market research.
- ✓ Understand client accounts more deeply, including who influences the decision.
- ✓ Identify pain points that are actually worth pursuing.
- ✓ Build more credible use cases for real accounts.
- ✓ Use AI with more discipline and better judgment.
Session 2 Outcomes
- ✓ Ask stronger discovery questions that uncover business impact.
- ✓ Reduce late-stage objections by identifying concerns earlier.
- ✓ Improve the ability to grow existing accounts by spotting adjacent opportunities.
- ✓ Reach out to prospects in a way that feels relevant and credible.
- ✓ Get clearer on which accounts and customer types are worth pursuing.
- ✓ Leave with a repeatable workflow and practical assets for future conversations.
Relevance is the new pipeline. Let’s build yours.
A quick conversation about whether Relevant by Design fits your team.